Data-driven insights to power your business

Your partner for peak performance

Venue Performance is the leading source of data for benchmarking, market analytics and performance insights for the Meetings & Events industry.

Our mission is to support and grow the M&E market by providing authoritative data that is timely, accurate and actionable.

Unprecedented data for unprecedented times

Now more than ever you need maximum information about the future to drive your decision-making.

To understand the opportunities brought by the end of lockdowns and yet also the threat of inflation, wars, supply chain constriction and new M&E behaviours you need to know:

what's working for you,
what's working for your competition and
what's happening across the industry in general.

Venue Performance uniquely delivers robust and comprehensive forward and historic data for you and your cohort.

Easy to use; Hard to beat

Venue Performance is easy to use.

Our unique performance charts show you actionable information at a glance:

See where your competition is succeeding,
See where you're winning and
Apply your resources accordingly. Simple.

If you want more, our rich data sets and advanced tools allow you to roll your sleeves up and dig into the data instantly.

Analysis and Support

Understanding your business

Our unique Performance Radar™ automatically drills deep into the data and at a glance identifies areas of your business that need attention enabling you to swiftly:

Build on strengths
Address weakness
Change targets, policies, and resourcing

Sales Support

Compare performance against benchmarks for bookings, events, prices, enquiries, RevMet ™.
Inform your forecasting, budgeting, analysis, team management with competitive data sets and identify new trends and opportunities early.

Generate Reports

Save time and gain insights by generating instant reports on M&E performance, industry benchmarks and illustrative charts.

Understand industry trends and optimise your strategy

Every client is invited to our quarterly analysis meeting where we highlight industry trends and patterns and identify future opportunities and threats.

Competitive benchmarking

The key to analysing your relative performance is building the right competitor set. Venue Competitive benchmarking enables you to analyse a customised set of competitors, empowering you to make the right decisions to drive your business forward. Both future and past data is available.

Performance Radar™

With a vast pool of data we’re able to analyse industry trends, ratios and KPIs. Performance Radar™ compares your performance to these industry standards. With every bit of data our constantly learning algorithms get better at identifying areas of your business that stand out either as strengths that can be built upon or areas of risk and potential where performance can be improved.

Data security and interrogation

Your secure dashboard enables you to interrogate the industry and competitive data sets to query the particular parts of your business that you are interested in and help make better decisions.

Key features

The transforming power of benchmarking is unleashed when you compare your venue’s performance with your competitors.

Our comprehensive dataset generates:

A unique set of competitive benchmarking metrics specific to your business
Forward bookings intelligence and historic performance data
Performance Radar™ (a revolutionary tool that immediately surfaces areas of performance that stand out and deserve further attention)
Whole market trends that enable you to instantly compare the key metrics of your venue with the sector in general.

RevMet ™ and more

RevMet ™
Bookings
- Date
- Size
- Type
Venue Hire revenue
Food & Beverage revenue
Price Per Head
- Venue Hire revenue & Food & Beverage revenue presented as average Price Per Head (PPH)
Inquiries
Lead Time
- Time between event confirmation (date) & Actual event date

View all features

Frequently asked questions

How else can I benchmark my performance?

There is no other service that’s collates data across the whole sector or enables you to compare performance against your competitors. We can do this because we have been gathering data from clients for the last 3 years and have gained the trust and know how to do so.

How accurate is Performance Radar?

Performance radar is an indicator of where you should pay attention. Based on the data you provide and our comparison with sector and competitor information we can tell you where there are anomalies. These may point towards things going well or not so well and indeed you may well suspect there is an issue that needs attention already. This is to help guide your attention. As our algorithms learn more we will be able to provide ever more actionable data.

Why hasn’t this been done until now?

Venue Performance has for the first time applied cloud-based data, algorithms and AI to take advantage of its data and experience. This is because we have invested significantly in technology because we recognised there was a vast amount of hidden value in the data we have been collecting.

What is actionable data?

There is little value in data for the sake of data and bar charts alone. Instead, we only surface useful information that can guide your actions. Consider, for example, output that shows your F&B pricing is lower than your competitors for events in general but lower for banquets. This would empower you to investigate whether your pricing is off or your quality of F&B is below par and could lead to low bookings in the future.

Our customers

Enabling venues big and small, standalone and chains to know their business better and improve their decision making.

Sami Badrakhan, 8 Northumberland Avenue “We needed information of a whole different class to allow us to meet the challenges of our rapidly changing environment and only Venue Performance could provide it. This is now an indispensable part or our business intelligence tool kit.”

We measure the future, so you can manage it

Benchmark your recovery

Track your performance at a glance

Data-driven solutions that empower your business